INFLUENCER / BRAND COLLABORATION AGREEMENT
BETWEEN
__________, of __________, acting through __________ (the "Brand");
AND
__________, of __________, PAN __________, whose accounts are __________ (the "Influencer").
- 1. THE CONTENT
- 2. DISCLOSURE AND TRUTHFUL CLAIMS
2.1 Every post shall say clearly, in the post itself and in the form the platform and the law require, that it is a paid promotion, an advertisement or a gifted product, using plain words such as "ad", "paid partnership" or "gifted". The Influencer shall follow the endorsement and advertising-disclosure rules and guidelines in force on the day of posting.
2.2 The Influencer shall say only what the Influencer honestly believes after using or examining the product, shall make no claim about the product that the Brand has not supplied or cannot support, and shall make no health, medical or income claim at all unless the Brand has given the Influencer written, supportable wording. The Brand shall supply accurate product information and shall not ask for a false claim.
- 3. WHAT THE INFLUENCER RECEIVES
3.4 If the Influencer does not post the agreed content by the date in clause 1.2, or removes it early, the Brand may withhold the fee for the part not delivered or removed, and the Influencer shall return the value of any product for the part not delivered, unless the delay is caused by the Brand or by an event beyond the Influencer's control.
- 4. RIGHTS IN THE CONTENT
4.2 The Influencer confirms that the content will be original, that any music, image or clip in it is either the Influencer's own or properly licensed for use in a paid post, and that no one appearing in it objects to its use as an advertisement. The Brand confirms that its logos, product photographs and claims supplied to the Influencer may be used for this campaign.
- 5. EXCLUSIVITY AND CONDUCT
5.2 The Influencer shall not post anything unlawful, defamatory or indecent in or next to the sponsored content. If the Influencer's conduct publicly brings the Brand into serious disrepute during the campaign, the Brand may end this Agreement at once by written notice and stop any unpaid fee for content not yet posted.
5.3 The Influencer is an independent creator and not an employee or agent of the Brand, and cannot bind the Brand in any way.
- 6. DISPUTES AND GOVERNING LAW
6.3 This Agreement is governed by the laws of India.
- 7. GENERAL
7.1 This Agreement is the entire agreement between the parties about its subject matter and replaces all earlier discussion, whether oral or written.
7.2 No change to this Agreement is effective unless it is in writing and signed by all the parties.
7.3 If any provision is held invalid or unenforceable, the rest of this Agreement continues in effect.
7.4 A notice under this Agreement must be in writing and sent to the other party at its address stated above, or to a new address it has given in writing. It is treated as received on delivery, or on the third day after posting by registered post.
SIGNED for the BRAND
__________
Signature: ______________________________
SIGNED by the INFLUENCER
__________
Signature: ______________________________
WITNESSES